Graphic Devices
Logomark
The logomark is the NoClue mark working as a graphic device — laid over photography or reduced to the app icon. Give it clear space and enough contrast against the image to stay legible.
Icons
The icon set covers the core running metrics — pace, distance, heart rate, elevation, power. One line weight, geometric and consistent, so they read as a family and hold up at small sizes.
Imagery
Imagery is photographic and earned — real effort in real terrain, never staged or stocky. It spans four types: close-up, summit, landscape and full-body action, shot high-contrast and cinematic. The system prompts below set the subject and style for each.
System prompt
Close-up. A tight crop on a single runner — head, shoulders, the working body — mid-effort. High-contrast, heavy motion blur, film grain. Vary the runner, angle and setting; hold the intimacy and grit.
System prompt
Summit. A lone runner high on a ridgeline, small in the frame against a vast valley and distant ranges. Wide and aspirational — scale and solitude over detail. Vary the peak, light and position; keep the figure dwarfed by the landscape.
System prompt
Landscape. Terrain alone, no figure — rugged peaks, ridgelines and hazy distance. Grand and cinematic, the environment as the aspiration. Vary the range and conditions; keep the scale epic.
System prompt
Full-body action. A single runner in premium technical apparel moving through demanding terrain, the clothing in clear view and reading as a considered, premium choice. Editorial and dynamic, leaning into lifestyle. Vary the athlete, apparel and ground; keep it sharp.
Data graphs
Data graphs use the data-colour palette on a clean, restrained grid — the numbers lead and the styling stays out of the way. Lines and type sit in the brand blues and greys, with the series palette carrying the colour.
