Logo

Primary

NoClue® is the primary mark and the brand’s default. Use the full wordmark wherever space and legibility allow — white on a dark field, or reversed to dark state on light. The four squares mark the clear space: hold a margin of at least one module, the wordmark’s height, on every side. At very small sizes — social avatars, app icons and the like — drop the registered mark: the ® is too small to read and can go.

NoClue

Sub-brands

Sub-brands extend the primary wordmark. The NoClue mark holds its size and weight, with the discipline — Run, Nutrition, Apparel, Performance — set inline where space allows. One house, each category named plainly.

Run
Nutrition
Apparel
Performance
Run
Nutrition
Apparel
Performance

Sponsorship

The sponsorship lockup is “Powered by NoClue” — for the events, teams and products NoClue backs. Accompanying copy is set to the x-height of the logo.

Powered by NoClue sponsorship lockup